Consumers 'still want print magazines'

18th June 2010

When given a choice between receiving a magazine subscription in print, online or through an e-reader, 90 per cent of respondents stated that they would rather have a physical magazine.

The research carried out by the Chief Marketing Officer (CMO) Council also found that, while 24 per cent of those polled intend to switch over to an e-reader in the future, 67 per cent like being able to physically hold their magazines.

Currently, just nine per cent of people surveyed by the CMO Council prefer using an e-reader.

Liz Miller, vice-president of programs and operations at the organisation, explained: "Consumers view magazines as part of an overall experience, likely rooted in leisure and relaxation."

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Editorial Team

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